SoftSEOTools SoftSEOTools

UTM Builder

UTM Link Builder Marketing Tool

UTM Parameters Required

Where traffic originates
Marketing medium
Campaign name
Differentiate content
Keywords for paid search

Quick Reference Examples

Parameter Purpose Examples
utm_source Traffic origin google facebook newsletter
utm_medium Marketing channel cpc email social
utm_campaign Campaign name spring_sale product_launch
utm_content Content identifier banner_ad text_link
utm_term Search keywords running+shoes discount

About UTM Parameters

What are UTM Parameters?

UTM parameters are tags added to URLs that help track campaign effectiveness in Google Analytics and other platforms.

Benefits
  • Track campaign performance
  • Measure ROI accurately
  • Identify best traffic sources

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